Thursday, September 2, 2010

Biebermania grips Valley

Here we are at the Lehigh Valley's largest newspaper. The final battle between good and evil is about to occur right across the street, but there's been no mention of it in the paper or the website. ... Excuse me, Mack. Who do I complain to about press coverage?

That'd be me. I'm the editor in charge of not covering things.

Well, explain this to me. The city all around you lies in ruins and the final battle between good and evil is about to occur right under your nose. And I'll give you a scoop right now. Evil's gonna win. ... You'd think the local media would be interested in covering what is likely to be the beginning of a reign of unspeakable evil over mankind, leading to the certain destruction of the world. Why no coverage?

The problem is, you don't understand what we do here. Nobody does. This newspaper is a tool. You're supposed to use it for life.

Tool is right. ... Your readers deserve to know about what's happening in their city.

Listen. Our readers are like sheep. We are their shepherd. They don't care about good and evil. Those are concepts. We don't deal in concepts. We deal in stuff. Our readers want to know about stuff. Fun stuff.


Like Justin Bieber?

Exactly. The entire Lehigh Valley is gripped in Biebermania. Our readers want Justin Bieber and, by jove, we're gonna give them Justin Bieber. If that kid so much as farts, we're going to be right on top of it.

Unacceptable. I want to talk to your supervisor.

Go right ahead. ... Dave! I got a guy here wants to complain about our coverage of the final battle between good and evil.


Don't bother me now! ... The satellite images are in. Justin may have a pimple! ... Get the chopper in the air!



Aye aye, Captain!